भक्ता भक्त समाजे गुणानुवादैस्सदा रमन्तेऽत्र ।
धूमपलोको य्द्वन्नैकाकी*किन्तु समविषयेषु ॥
bhaktA bhakta samaaje guNAnuvAdaiH sadA ramante atra।
dhUmapa loko yadvat na ekAkI kintu samaviShayeShu ॥
Devotees will always flock together with other devotees and sing/talk about God's qualities. This increases their devotion also. It is not as natural as people addicted to smoking flock together and enjoy each others company. Their addiction also grows in like minded company.